31% Of Adults Aren't Getting Enough Exercise. Get The Most Powerful Solution: A Genuine LOVE of Exercise
Learn The Love Of Exercise you Always Wished You Had With 17 Specific Actions That Eliminate Mental Blockers And Develop Exercise Behaviours You Genuinely Love To Do.
Written by Michael Pritchard, Capability Specialist
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Have you ever looked at people who have a positive relationship with exercise and thought...
"I'm Happy For You, But Why Not Me?"
The world of fitness has left over a third of people behind. 31% of adults are not getting enough exercise. The health and financial consequences can be devastating: Cardiovascular disease. Depression. Debt, and the stress to go with it.
That is not an acceptable risk. Yet for 31% of adults that risk is live right now.
Given the fitness industry is worth $45 billion that situation is not good enough!
I believe nobody should have to face depression, heart disease, and an ongoing bill for insufficient exercise.
How did we get here?
Frankly, it's more profitable to make good looking but low-information fitness content than it is to get in-depth and teach the principles, attitudes, and values people need to internalise a positive relationship with exercise.
So we have a world where 69% of adults figure it out themselves and succeed.
While the 31% who don't are left with serious consequences and not enough help.
The fundamentals all have a role. Your:
1. Values
2. Self-narratives
3. Capability
4. Enjoyment
5. Circumstances
All are HIGHLY personal.
Navigating them successfully is the secret to exercise you love.
The mainstream fitness world can be amazing. But it places a focus on short-form content and not much on the behavioural fundamentals that don't have the same instant appeal of six-pack abs and other performative fitness.
The result: We don't get taught the good stuff.
I think we can do better.
My mission is to provide online learning and support that delivers actionable skills for everybody wondering why exercise seems so easy for others yet feels so out of reach for them.
Because that 31% of adults deserve exercise they love.
The trick is to leverage your values, healthy self-narratives, your physical capability, what you uniquely enjoy, and the circumstances of your life. It's a puzzle, and those are the pieces. We don't change the pieces; We find how they fit.
So how EXACTLY do you find out if you are in the 31% of adults not getting enough exercise?
This simple Yes or No question answers it, from the WHO Fitness Report:
"Do I take at least 150 minutes of moderate intensity activity (e.g. walking) and/or 75–150 minutes of vigorous physical activity (e.g. running) per week?"
If YES then congratulations! You're in the 69% of adults getting enough exercise!
If NO then... let's acknowledge up front: Change is possible. That's what we're doing here.
So if you're not taking enough exercise and you want to know for certain how relevant Use It or Lose It is before you commit to making the change, then try this exercise:
Below are 22 identity statements. Count how many are true for you.
1. I need to get more regular exercise but I don’t have a clear plan to go about it.
2. I face mental blocks toward exercise that I only have a vague idea what they are.
3. I know it is possible for me to get regular exercise I enjoy, I just don’t know how.
4. I need clear, actionable guidance to change my exercise behaviour from not enough to... good enough.
5. Not getting enough exercise is going to become a problem for me unless I make a change reasonably soon.
6. I understand that if I don’t start getting regular exercise I will lose physical capability, which will reduce my quality of life.
7. I believe it is possible for me personally to enjoy exercise somehow... even though I don’t yet know how that could look.
8. Getting regular exercise I enjoy is important, and I want the skills and knowledge to do it.
9. I know it is possible for me to change my behaviour permanently.
10. I know learning new knowledge, perspectives, and skills will help me change my behaviour... and I have done that before in other areas of life.
11. I have been bombarded with other people’s body image issues and their takes on exercise my entire life... and I honestly would’ve preferred if somebody had simply shown me how to form my own approach to exercise based on my own situation.
12. I prefer a focus on physical capability and enjoyment of my exercise over a focus on how my body looks.
13. I am ready to start getting more exercise in the near future and do it in a way I will stick to long term.
14. There is a good solution out there for me somewhere! I just need to find it, recognise it, and take action.
15. No matter how many cool and interesting exercises I learn I never seem to stick with exercise, and I suspect there’s something important missing from what I’ve tried so far.
16. I’m developing some skepticism of the fitness industry as a whole having observed that short-form videos (whilst often very informative) have little to no impact on my behaviour and do not deliver the “inspiration” and “results” they promise.
17. I understand using AI for fitness risks relying on wrong information. I prefer genuine human knowledge, provided in good faith, with the proper context and a real person I can ask if I get stuck.
18. I’m eager to try a completely new take on exercise and a 3-week commitment that fits in around my other responsibilities – about 30 minutes a day is an appropriate timeframe for me.
19. If I invest my time, effort, and money in a learning course I expect guaranteed results.
20. I’m aware online learning courses can be hit or miss... but I value learning in general, I like to learn by doing, and especially when it’s things I need or that interest me.
21. I am someone who knows I can always trust the effort I put into my commitments because I am reliable and resolute when I set out to accomplish something.
22. I’m eager to gain skills to resolve “mental blocks” that are holding me back from regular exercise... and those are skills I would use in other areas of life too!
If you counted 15 or more as true for you then this course was made for you.
Are you are ready to join the two-thirds of adults worldwide who are getting the health and financial benefits of sufficient exercise?
Join Use It or Lose It: Your Most Capable Body and you will:
1. Systematically clear mental blockers and self-narratives holding you back.
2. Design a programme based on the movements that make your unique body feel amazing.
3. Lock in physical capability to stay active and capable for a lifetime.
4. Know that every session fits in around your other priorities without clashing.
By taking the evaluation above you already proved you’ve got what it takes to succeed, which is:
1. A need to make the change
2. A willingness to take action.
So choose action. Choose transformation. Build the healthy, happy relationship with exercise you deserve.
There are no physical exercise protocols in this course. (You've got YouTube for that.)
Use It or Lose It: Your Most Capable Body is 100% about the internal, mental, and logistical skills needed to rebuild your relationship with exercise. If you do this first then join the sport, gym, mountaineering club, or whatever place catches your interest, you will know with perfect clarity if it is something you will stick to or why you will not. No more blind spots. No more guilt about dropping out of a gym membership that accumulates into self-blame and mental blockers that make it hard to get back at it.
You'll be able to spot "Golf is not for me, it's too slow," or "Pilates is not for me, my hip doesn't like it," or "Weight lifting is for me but not the heavy weights – my body likes high reps with lighter weights." Imagine having that level of self-awareness. Instead of giving up on an activity and feeling frustration and shame over a compatibility issue that was never your fault to begin with.
Build a curious, courageous mindset and an exercise programme that's uniquely your own.
The price: $2,000 (USD)
The Cashback Challenge: Complete the course Within the recommended 3 weeks and successfully get exercise you LOVE into your life... Get in touch to celebrate your success and you will get $1,000 cash back!
PLUS if you're making this change with a friend, partner, or family please note that license-sharing IS allowed!
Take each lesson together. It works great that way and you'll only be paying one membership fee.
It's time to make your decision:
We know waiting doesn't work. Taking action does.
Michael Pritchard
Use It or Lose It: Your Most Capable Body
P.S. I reply to every message so you’ll never have to worry about getting stuck because I'm always just a message or call away. No AI chatbots here! This is a 100% human service. I'm on a mission to show the world how to genuinely LOVE exercise with these powerful, practical skills.
I look forward to celebrating your success with you!
Michael
© 2026 Use It or Lose It: Your Most Capable Body - All rights reserved - Email me here